SME marketing strategy
Clarify what to do next, what to measure, what to stop and how to build a better planning rhythm.
Bath · Bristol · South West · UK-wide
Senior marketing consultancy for Bath, Bristol and the South West
Marketing is rarely the only problem.
Break.Beat helps SMEs and service-led businesses fix the gaps between marketing activity and commercial outcome: unclear priorities, slow follow-up, underused CRM, disconnected customer journeys and reporting that does not help people decide what to do next.
Led by Bath-based Nick Moir, the work combines senior marketing judgement with practical commercial systems support for businesses in Bath, Bristol and across the South West — with UK-wide support where useful.
Not another agency retainer
Break.Beat is useful when the problem is bigger than one channel.
You may already have an internal marketer, an agency, freelancers or technology suppliers. The missing piece is often senior judgement across the whole system: what matters, who owns it, how enquiries are handled, what the CRM needs to support and what leaders should be able to see.
Break.Beat does not need to replace your specialists. The job is to make the commercial system around them clearer.
- 20+ years across marketing, digital, CRM, data, customer experience and leadership
- 50-branch property group senior marketing and customer experience leadership
- Oversaw £3m budget with responsibility for brand, marketing plans, customer experience priorities and suppliers
- Multi-site experience across property and a seven-clinic service business
Local enough to understand, senior enough to be useful
Many Bath and Bristol SMEs do not need more marketing noise. They need clearer priorities, better follow-up, useful CRM habits and reporting that helps leaders make decisions.
Break.Beat works with businesses where marketing, sales follow-up and customer experience need to connect more cleanly. The result should be practical action, not a polished plan nobody uses.
Support for Bath, Bristol and South West businesses
Lead management and CRM
Improve how enquiries are captured, handled, followed up and reviewed.
Marketing audit
Find where marketing spend, customer attention or team effort is being wasted.
Marketing project leadership
Senior ownership for website, CRM, brand, AI/data, research or customer-journey projects where the work needs clearer planning, stakeholder management and delivery rhythm.
Senior marketing project supportService businesses
Help for businesses where trust, timing, follow-up and customer experience affect conversion.
Fractional leadership
Senior marketing direction for SMEs that need focus without a full-time Marketing Director.
When to ask for help
Good moments to bring in senior marketing strategy support include a change in growth target, a new CRM, a supplier review, a drop in conversion, a messy reporting picture, a website rebuild, a positioning question or a period where the founder is making too many marketing decisions alone.
The first step is usually diagnostic: what is happening now, what is leaking value, and what would make the biggest difference commercially?
Common symptoms
- Marketing activity feels scattered
- Reporting is not guiding decisions
- Leads are being generated but not converted consistently
- The CRM is underused or mistrusted
- Suppliers need clearer direction
- The business has outgrown informal marketing habits
What a first engagement can look like
Not sure where the problem is?
Start with the Lead Leakage Scorecard or a focused Diagnostic.
Know the problem but not the priorities?
Use a Planning Sprint to decide what matters, who owns it and what happens next.
Response and follow-up are clearly leaking?
A Speed-to-Lead Sprint can improve routing, response, ownership, follow-up and visibility.
Why Nick Moir
Nick Moir is a Bath-based senior marketing and customer experience leader with more than 20 years’ experience across property, proptech and service-led businesses. He helps organisations connect brand, digital, CRM, data and customer journeys into practical marketing systems.
That experience is useful for SMEs that need senior judgement and commercial clarity without a heavy agency model.
Useful starting points
For a broad strategy conversation, start with marketing strategy consultancy for SMEs. For a diagnostic of current spend and systems, see the marketing audit. If enquiries are being lost in follow-up, start with the Lead Leakage Scorecard.
Related support
Useful next pages.
Discuss what is getting stuck
Find where value may be leaking across customer journeys, CRM behaviour, ownership and follow-up before adding more activity.