Project planning and delivery
Shape the plan, dependencies, decisions, owners and review rhythm.
Senior project capacity
Senior marketing support when the work needs an owner.
Strategy is often not the hard bit. The difficult part is having someone experienced enough to coordinate people, challenge decisions, manage stakeholders and keep the work moving.
Break.Beat provides senior part-time and project marketing support for SMEs and agencies that need additional capacity without another permanent hire.
When this is useful
Some businesses do not need a fractional Marketing Director. They need a senior marketing project lead, fractional marketing manager or interim marketing support to own a defined piece of work.
The role is practical: bring judgement, rhythm and ownership to a project, programme, account or temporary capacity gap.
- A major marketing project needs an experienced owner.
- Leadership has too many suppliers or workstreams to coordinate.
- The marketing team needs temporary senior capacity.
- A business has strategy but execution is drifting.
- An agency needs experienced client or project leadership.
- A permanent hire is unnecessary or not yet justified.
What Nick can own
The work sits between senior marketing judgement and delivery ownership. It is not a claim to specialist execution in every channel; it is the experienced hand that keeps the right work moving.
Stakeholder management
Keep founders, leaders, client teams, agencies and specialists aligned around useful decisions.
Client services
Provide senior account or client-side leadership where the work needs calm, commercially literate ownership.
Supplier coordination
Manage briefs, scope, priorities and handoffs across agencies, freelancers and internal teams.
Marketing judgement
Connect positioning, CRM, customer journey, data and commercial goals to delivery choices.
Delivery governance
Bring a practical rhythm to actions, risks, decisions, reporting and next steps.
Typical projects
This can fit website redevelopment, brand or repositioning work, CRM improvement, marketing systems and data projects, practical AI adoption, research programmes, agency reviews, customer journey work or temporary senior cover.
For agencies, it can add senior client-services capacity, project/account leadership, stakeholder management and coordination across multiple specialists or workstreams.
Client-side or agency-side: support can sit directly with an SME, inside an existing marketing team, alongside agencies and specialists, or with an agency that needs additional senior project capacity.
Project lead vs fractional Marketing Director
The distinction is ownership scope, not seniority.
Fractional Marketing Director
Ongoing senior ownership of marketing priorities, strategy, team and supplier direction, planning rhythm and commercial accountability.
Explore fractional Marketing Director supportMarketing Project Lead
Ownership of a defined project, programme or capacity gap. Embedded for a limited period to coordinate stakeholders, decisions and delivery.
Availability
Nick takes on a limited number of part-time and project assignments alongside his wider consultancy work.
That might mean senior project leadership, interim marketing support, fractional marketing manager capacity or agency-side client/project support where the brief is clear and the fit is right.
A useful starting question
Does the business need someone to own the marketing function, or does it need someone experienced to make a specific piece of work move?
The answer usually decides whether fractional Marketing Director support, a diagnostic review or project leadership is the better next step.
Need senior capacity around a real piece of work?
Bring the project, the politics and the moving parts. The first job is to decide what needs ownership.